16 Dec Digital Advertising in Cambodia
The advertising industry in Cambodia is shifting toward digital. Reports had shown digital advertising spending is on the rise in contract to traditional advertising. What contribute to the shift is the conveniences of social media and the spend less get more mentality. With digital advertising, you’re basically spend penny on a dollar versus traditional advertising. Not to mention the ease of targeting, whether demographically or geographically. In additional, digital advertising tend to draw the consumers closer to the brand through inputs and engagements. More and more businesses in Cambodia are making this change. This is also implies there’s a change in their advertising strategies.
They don’t want to feel like missing out on a fast, inexpensive, and effective way to reach more than half of Cambodia’s population.This year we will see a major milestone in the world of advertising. For the first time, digital ad spending in Cambodia will exceed traditional ad spending, according to our latest forecast. In the next 5 years, digital advertising will surpass the total media spending.
What exactly is the shift in digital advertising strategies? As simply put, advertising dollars in digital include the following categories:
- Desktop Ads
- Mobile Ads
- Search Display
- Social Media
In contrast, traditional advertising includes any money spent in the following categories:
- Television
- Billboards
- Radio
- Newspapers
- Magazines
Furthermore many experts predicted digital and traditional advertising would flip. Until now we haven’t seen anything tangible. Likewise, we assume digital would surpass traditional advertising back in 2017. As of now digital advertising just only catching on to the traditional ad market. Similarly, experts predict the shift towards digital advertising will continue to increase for the foreseeable future. This is something we can agree on.
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