Businesses put a lot of time, energy and money into rebranding. Sometimes it works and the company traverses to the highest of highs, sometimes they flop. Here is our list of the top 4 mistakes businesses make when rebranding. Mistake 1: Doing a Rebrand Because You...
Digital Marketing Cambodia Digital Marketing in Cambodia is on the rise during this pandemic. As Covid-19 taking a toll on world economy, Cambodia nevertheless affected by it as well. Since large gathering is still not permitted, more and more business are shifting to social medias...
Digital Advertising Cambodia The advertising industry in Cambodia is shifting toward digital. Reports had shown digital advertising spending is on the rise in contract to traditional advertising. What contribute to the shift is the conveniences of social media and the spend less get more...
digital marketing Cambodia What is media strategy? Media strategy is define as the culmination usage of a certain media mix to achieve a desirable and optimal outcomes. It is an essential part in an advertising campaign. The objective of Media Strategy is not only about directing...
Media Landscape Cambodia 2019 The media landscape in Cambodia is changing with the internet taking over conventional medias. In recent years, we have seen more and more advertising shifting to online platforms. Although TV still remains the highest penetration, digital advertising is slowly catching up....
As of this year, e-commerce in Cambodia has grown to a semi-maturity. As a result it creates a market situation for innovators and new investors alike. Cambodia has a highly social population which given rise to the success of selling on social platform. It has bypassed many...
Digital marketing Strategy advertising As social media usage in Cambodia continues to rise and so does digital marketing strategy evolved and the demand for services like Web Chimpy increased. . Tech giant Facebook still remains the platform of choice for Cambodian. Last year, the platform...
Why digital marketing in Cambodia? We’re living in the age of smart devices. We use these devices to work, to communicate, to play, and to make transactions. Smart devices...
As Cambodia’s economy grows, advertising in Cambodia has developed to keep pace with consumer demand. According to a research company, which monitors advertising...